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Fixed Income Trading: New venues ( How many Fixed Income trading venues are there? )

How many Fixed Income trading venues are there?  [153]  A simple question came up recently in a conversation – how many new Fixed Income t...

Thursday, 16 July 2020

MQTT versus SBE : Fight!

Recently we have completed phase one of a full stack MQTT framework. Client simulator, server, data repository and associated analytics stack.

Wednesday, 15 July 2020

Thursday, 9 July 2020

Fintech: Why you need thought leadership, not content-light marketing

Interesting article in The Economist of 27th June 2020 entitled "The New Admen".  One of the insights is 

"...the growing number of firms that only exist on the internet cannot easily cut online ads.  For them, digital advertising is "the new rent", says Mark Shmulik of Bernstein, a research firm. Online retailers save on physical shopfronts but must maintain a visible virtual presence, recession or not."


This is directly appropriate for Fintech firms. How many of them are on a cycle of spending money to win trade show awards, sponsoring conferences and paying for drinks receptions?

Yet surely the better way to market the firm is by publishing useful, actionable research that contributes to a body of knowledge within an industry vertical? Such as:

Consider that these questions are asked on a daily basis, and answered by this blog.  Then consider: what questions are answered by the marketing material your firm produces? 

If you want some guidance, contact us enquire (at) alignment-systems.com

Tuesday, 7 July 2020

FIX Orchestra - throwback to 7th July 2017

July 7th 2017 this was posted to YouTube




Still working on FIX Orchestra, slowly making progress.  If you want to get involved, get in touch...