MVP = Minimum Viable Product. MCP = Minimum Credible Product
Not really credible from the perspective of a would-be customer that would be engaging in a "rip-and-replace" is it? Equally though, wouldn't a prospective customer want to be able to shape the product for their requirements?
Well, here's the problem - product to market fit is NOT a function of product to customer fit. Product customer fit should be a subset of product market fit. At worst, building to a specific customer will end up with a nasty refactoring when customer N comes along with a different set of requirements.
So, what is a minimum credible product?
Consider the above example.
MVP = barely functional software, maybe with a PowerPoint and some waffle
MCP = barely functional software BUT with a proper engineering roadmap, clear commercial terms and (most importantly) clear commercial imperative to deliver the rest of the product (clawbacks, penalty fees, refunds).
|ED209 - a clear example of an MVP